Working Smarter, Not Harder
Online marketing, just like any marketing, is multi-faceted and requires a great amount of work, coupled with a hefty learning curve for those who have never done it before.
Today’s marketing requires a lot more maintenance than before. For instance, monitoring your Web 2.0 applications should be checked daily. This one area can eat up precious time in your schedule.
By outsourcing your online local marketing, you can ensure your online marketing is done by those who are skilled in the field. You can conserve your own time to spend on the tasks in your company that rely on your expertise.
In addition, the implementation of your marketing changes (which is necessary to affect a change in your sales), will get done quicker than if you had to learn how to do it yourself.
Most business owners are spending 80+ hours per week in their business, doing the things necessary to be successful. These people are the masters of their domains and know what they are doing in their field of expertise.
However, taking extraordinary amounts of time to learn and master internet marketing does not always make sense.
What does make sense is for them to continue doing the things they know how to do well and let a master in internet marketing take care of that side of things for them. This is time and resources well spent.
Time is a crucial factor when you think about marketing your business. With the help of a professional internet marketer, your business can easily rank #1 in Google searches for local keywords in only 1 week.
If you were to do it yourself, where would you be in the process of implementing your online business plan? Would you still be learning, procrastinating or would you actually have things done? Do you have the time to devote to this?
The Power of Outsourcing
Outsourcing Can Take Care of:
· Site design
· Landing pages for PPC campaigns
· Video creation (slide show style)
· Video marketing
· Article marketing
· Directory submissions
· Backlink generation
· PPC campaign management
· Social networking setup
· Email marketing setup
· General marketing consultant
In each of these categories there are so many more tasks which must be mastered before implementing them effectively on your website.
By hiring a professional, all aspects can be taken care of quickly and easily.
Let’s take a closer look at each one below.
This can be much more than just creating a site from scratch. Internet marketers can also do any of the following:
· Site Cleanup
· Meta tag cleanup
· Total redesign
· Setup contact forms
· Add audio
· Add video
· Mobile friendly website
Landing Pages for PPC
Internet marketers can help you setup a landing page that:
· Has proper keyword density
· Has an opt-in or capture page for collecting emails to be used later
There is a wide range of services an internet marketer can handle:
· Website content
· Blog writing
· Article writing
· Email messages
· Free giveaway report
· Capture page writing
· Press release writing
This can be done in the form of a slideshow or even live action. Here, they can create videos for:
· Your website
· Capture pages
· Off-site properties
· Video marketing
Just what it sounds like, this is marketing with video. This can be done by:
· Submitting to video sharing sites
· Repurpose for multiple keywords and submit to other sites
· Submit to external blogs
Some internet marketers and article writing services can:
· Ghostwrite your articles for publication
· Write to submit to article directories
· Position for branding and backlinks
This is the key for any business and can be done by:
· Submitting to top directories
· Submitting to local directories
· Submitting to niche directories
· Pick a number of directories they will submit your site to
· per month
SEO and Backlink Generation
Get your website ranked higher in the search engines by:
· On-Page optimization
· Off-Page optimization
· Diversified and quality backlinks galore
PPC Campaign Management
They manage your PPC campaigns with:
· Google AdWords
· Yahoo sponsored search
· Microsoft Ad Center
· Lesser known PPC spots
Social Networking Setup
This is becoming more and more popular these days and with this they can:
· Set up profiles on Twitter, Linked In, and Facebook
· Tweak backgrounds
· Add content
· Create groups
· Add friends / followers
Email Marketing Setup
Internet marketers can help you capture emails and use those emails to market:
· Send giveaway reports
· Setup capture pages
· Setup an autoresponder
· Write a series of emails
General Marketing Consultant
The sky’s the limit here and marketers can provide you with:
· Anything that will improve your business
· Give you guidance and instructions on setting up any of
· the other business tactics from above
· SMS marketing
· Mobile friendly website
· Mobile SEO
In addition to any or all of these tasks, an internet marketer can become your online marketing partner, doing all your internet marketing tasks for you on a continuity basis. This makes you essentially completion proof, because there is someone staying on top everything for you and constantly getting more and more links and ranking for you for more and more keywords.
Choosing the Right Outsourcers
If you decide subcontracting your online marketing out to another firm is the right decision for you, take the time to find the right subcontractor.
You should begin by deciding what you want done for you and what you plan to do yourself. Although, It is fine to let a subcontractor do everything for you.
Other good choices are those who appear at the top of natural local searches for internet marketers, because this means they can actually do what they say they can do.
If an online marketer is everywhere, including in the top several spots on searches, you can feel confident he or she is a leader in the field and a good choice for you.
There are so many different internet marketers who offer some or all of the things above. Some specialize in just one area, while others offer all online marketing services.
You need to determine if you want to take care of any of the tasks yourself, with an employee or through a professional. Internet marketers will often provide a variety of options for you to choose from to tailor the service you are purchasing to your needs.
A La Carte
This is ideal for those who want to keep a hand on things and have a good knowledge of some of the areas of internet marketing.
It also works well for those who want to learn some of the specialties mentioned here.
This is the perfect solution for the busy local business person who does not have the time or is interested in learning the details of internet marketing.
It allows for quicker implementation of all the different parts of internet marketing (as there is no learning curve involved).
Those who will be doing your internet marketing already know what they are doing. You just need to prepare for the influx of new business.
There are companies out there who have done all the internet marketing in your domain and have the Web 2.0 applications in place.
They have gathered leads for the type of products and services you deal in. You can simply purchase leads from such companies and follow up on them yourself.
With the purchase of a continuity program, you have an internet marketer on retainer.
These individuals offer programs whereby they implement new marketing strategies monthly over a fixed period of time, or they do all the implementation of the strategies at the beginning, and simply maintain them over a given period of time.
In each of the categories outlined above, there are so many more tasks that must be mastered before implementing them effectively on your website.
By hiring a professional, all aspects are taken care of quickly and easily.
In addition to any or all of these tasks, an internet marketer can become your online marketing partner, doing all your internet marketing tasks for you on a continuity bases.
This makes you essentially completion proof, because there is someone staying on top of it all for you and constantly getting more and more links and ranking for you for more and more keywords. It’s a win-win situation.
I guess the bottom line is, time is a commodity that once it is gone, it's gone. You can't get it back.
So it is better to use your time in the best possible way and that is to outsource as much of your business as you feel comfortable doing.
Do you outsource any of your business tasks?
What tasks do you outsource?
Feel free to share in the comments below.